Everyone with a website and at least a basic understanding of where online traffic comes from understands that having high search engine rankings is essential. Have a look at digital. There are different strategies, tricks, techniques and theories for SEO, but you still need to monitor your rankings on a regular basis if you really want to improve them. With hundreds or thousands of keywords, it is simply impossible to monitor the running of controls by hand. And that’s where the software comes in handy for SEO ranking. At that point, you may be asking: what are you talking about with hundreds of keywords? If you’re thinking about that, then you’re probably part of a group of SEOs that are obsessed with big keywords (if not skip the next passage). Today, many website advertisers seem to focus solely on a few of their primary keywords and do not care too much about the longtail. The reason for this is that mammoth traffic statistics that are obvious can really blow one’s mind. This is one of the biggest SEO pitfalls that you should prevent. It can really bring you a large amount of traffic to rank high in broad terms, but that traffic is going to be extremely costly. Well, natural rankings come for free, but that just means that (as opposed to paid advertising) you don’t pay per click, but getting natural rankings takes a lot of time, effort and money. To achieve a decent position in the SERPs from these valuable resources, the more popular the keyword is, the more you need to invest in SEO. However, if you target a greater number of more specific keywords, you will be able to get the same amount of traffic, but that traffic will be less expensive and targeted by the laser. The visitors you get from long-tail keywords are dying in order to get what you offer and the ROI you receive can be unearthly. But let us get back to rank monitoring.