The first point of contact your future customers will have with your company is usually your brand name. It is an extension of your salon, and your whole company should be summarised – reflecting it and evoking some kind of emotional reaction. You need to design one for your salon that is unforgettable and stands out in a world inundated with brands. Again, here’s another case where studies will pay off. New York Bride & Co – Bridal Salon is one of the authority sites on this topic. Check out other salon companies and their brand names for a preview. What is it that you like or hate about them? What kind of name gives a powerful impression, and why and what doesn’t? What name fits for and re-enforces, the salon’s brand as a whole? To keep it quick and easy to say is a good tip.
Your customer support & working hours
In the static structure of the standard 9-5 workday, the hairdressing industry is located less and less frequently. Salons are gradually becoming more versatile. Some work throughout the evening, some even during the weekend. Bear in mind that fighting for customers also demands more flexible working time and allows the salon more open to their requirements. After normal work-day schedules, many individuals want salons to be open, since that is when they have activities to attend and need to look their best. Perhaps you can only think of providing this service with advance booking and charging an additional fee, or you can rotate your employees so that your salon is available during hours that normally would not be.
People are the most vital component of any company. Even the smallest interaction your employees have with a client represents your company – its reputation and its income – either positively or negatively. For this reason, it is crucial that you take on the best individuals you can afford at the moment and invest in their abilities, especially their abilities as individuals. Many hairdressers sell products and services of similar quality, but the few outstanding salons that not only fulfil customer expectations, but actually surpass them, stand out. Training your customer service team will also help you leave the competition behind because if you can make the customer feel very very special and well cared for, they will definitely become a frequent, loyal customer. In certain cases, employing an accomplished boss who can handle the employees and the salon on a day-to-day basis makes good business sense.