24
Mar

Local Brand Advisor- intro

The best time to start work on establishing your brand is while preparing your business plan. It takes considerable time to evolve so don’t let a tight budget be a reason to put off laying the foundations for building a strong brand in your small business. There are some very simple and inexpensive things you can do to build your image and reputation. To get additional info, Local Brand Advisor

1. Align your brand to your Strategy

The first step is to articulate exactly what you want your image and reputation to be in your business plan. Establish your business’s vision, mission and values and determine what your unique selling proposition (USP) should be. This will give you some clear signals as to what your brand and image needs to be.

Once you have determined these aspects, you need to align all of your image and branding decisions around your business strategy. This ensures your marketing efforts have a unifying effect. This helps you to build your brand more efficiently and more effectively.

2. Prepare a brief

Write a brief outlining exactly what it is you want your image and reputation to be. Include branding, vision, mission and value statements, as well as your unique selling proposition. Do some homework on your competitors. Include their branding images as background information. This gives some context to your brand in relation to the rest of the market.

3. Get a professional Graphic Designer on your team

“But I am on a tight budget”, I can hear you cry. A graphic designer is not an expense. It is an investment in your business. If your hire an inexperienced graphic designer, there is every chance your branding may not be as effective as it could be. An experienced and professional graphic designer will be able to take your brief and create a logo that encapsulates the message you want to send to your customers which will assist in developing customer recognition.

4. Colour selection

There is a whole science behind colour selection. Typically you can go two ways. You can go with the norm or you can choose to stand out in the crowd by being totally different. For example, ING Direct uses Orange as their colour of choice to quickly differentiate themselves from their competitors in the Australian Financial sector, who typically present in varying shades of blue.

I suggest you research your competitors and see what they are using. My advice is to make a colour choice that makes you stand out from the crowd. Selecting a colour combination that reflects those is the market already, you disappear In a sea of sameness. You just become an also-ran competing for attention.

If you should choose to stand out, however, you still need to ensure your choice marries to the branding image you want to convey.

5. Consistent Message Delivery

Once you have a suitable logo and colour theme, you need to carry this selection through your entire marketing arsenal. Attempt to use your logo on absolutely everything within your business and then attempt to find opportunities for building your brand outside your business.

In relation to your marketing collateral you should use your brand image on your business cards, uniforms, brochures, websites, e-mail signatures, office space, retail space, vehicles, signage, etc, advertising, recruitment documents, and forms just to name a few.

And when you build your momentum (and a bigger budget) aim to further expand your horizons on things like your local sports club, sponsorships, T-shirt sponsorship, charity functions and industry events.

6. Pre-ordain your reputation

Determine what your stand for and then make that stand when required. If you are trying to build up a reputation for honesty, don’t tell lies. If your reputation is for 100% money-back guarantee, then make sure you give your client back 100% of their money – no questions asked.

7. Be the Brand

Determine up-front, exactly what you want your image and reputation to be and, with every thing you say and everything you do, be the brand. For example, Virgin Blue in Australia has a reputation for being a fun and friendly airline. Their ground staff and cabin crew do everything they can to breath life into that image, further building the brand and their reputation.

As you can see branding does not have to be a complicated and expensive process. You can build the foundations of a strong image and reputation quickly and easily, if you follow these simple steps.

24
Jan

When To Wear A Vest

You should certainly have at least one vest in your closet, regardless of your shape or height. A vest is a crucial item since it is a piece that will make a huge difference in your look, though you can find one at a cheap rate. About the fact that it is one tiny, basic clothing piece, a vest will make you appear like you have invested more time and effort getting your outfit together. To fits every event, there are many perfect ways to carry a vest.Do you want to learn more? see this

Business Casual: For a business casual style, a v-neck sweater vest is a perfect item. In a complementary tone, consider layering a pullover sweater jacket over a button down cotton top. For a light yellow sweater jacket, for example, a blue shirt with a cream colored pin stripe will look good. Through incorporating an extra coat, a sweater vest may also bring visual appeal to a basic button down and sports jacket style. For example, for a pretty earth-toned look, you can layer a cream-colored cotton button down with an olive green sweater vest and a medium brown wool blazer.

A vest is a perfect way to bring additional shine to a date look while also looking comfortable and very informal. Relaxed date night: Layer a pullover burgundy sweater jacket over a red and gray plaid top, with dark gray denim trousers and a nice gray loafer. Try this style for a movie night. Without being overly “dressy.” you can look put together and suitable. Try dark wash jeans and a gray denim button down with a black tuxedo jacket for a look that is a bit more suitable for night time, such as drinks out at a pub.

Outdoor Wedding: For an outdoor wedding, I still suggest wearing a three-piece suit with a vest. This way, you can take off your blazer and still look polished if you get humid. Stop having a pure white button beneath if you have a dark colored coat (as this look is often favored by catering and restaurant staff). Instead, go for a patterned shirt with a pin stripe or windowpane, or a soft or vivid solid color shirt. A nice style for an outdoor wedding is a gray three-piece suit with a white pin stripe. For a structured look that nevertheless represents the lightness of an outdoor affair, this can be combined with a white oxford shirt and a diagonally striped blue belt. Of course, you should experiment with multiple types of tie. When combined with a pin-striped vest, a sleek black skinny tie may also be a sophisticated style.

Artsy Case: Grab the gray pin striped vest off your three-piece suit and throw it over several other items for an event like an art exhibition or a gallery launch. Choose a pair of dark wash pants, black designer shoes (such as Diesel or Pumas), a gray button down top, and a dark silver or gray belt, for a monotone look that still has much appeal. Go with the same denim with a traditional Converse One Star shoe and a silk-screened tee shirt if the case is more informal. Or, consider a simple white v-neck tee shirt and a pair of suede loafers or oxfords in a pin striped vest. The vest is an important element that will tie together the whole look.

22
Nov

A Listing about Rockstarz Limousine & Party Bus

Limousine buses can be used for any reason, are available at Denver Airport and can run like picking and dropping a large number of people from and to the airport by DIA limousines. For weddings, late night celebrations, prom or bachelor parties, etc., these can be used. Have a look at Rockstarz Limousine & Party Bus.

The people of the higher strata are renowned for their parties. If you’re thinking of giving your immediate family, friends or coworkers a party, then you don’t have to go anywhere to hire a Limousine Party Bus. These incredible party limousines can hold a lot of individuals, almost 28 or 40 to 50 in some cases. A broad public transport falls into mind with the word “bus”; however, these limousine buses are totally different from standard buses; they are more elegant and luxurious.

There are also lots of themed Limo buses available. The theme of Barbie dolls with all pink inside for the children for example. Some businesses, however, still have personalised options for arranging a bus according to your party, but these buses can be very costly. For instance, if you want to celebrate your child’s birthday, you can give the DIA Limousine rental company all the information and they will provide the bus with all the amenities you want such as balloons, decorations, candles, presents, etc.

The spa centre for the ladies also has some limousines. With manicure, pedicure, facial and massages on the move, they will pamper you as the limousine heads for your actual party. A small pool is also provided by some limousine buses, so you can also have a small pool party inside a bus. Some limousine buses have glass roofs and are often used for night functions in order for customers to enjoy the starry night.

You may also employ some talented entertainers if you have plans to entertain your guests on the bus, and they will be at your disposal to serve your guests. You’re going to be so happy, relaxed, and amused that you’re going to forget you’re on a bus for a while.